Digital Marketing for REALTORS

Situation

A solo agent in suburban New Jersey was spending 8-10 hours per week posting on Instagram and Facebook but seeing almost no traffic to her listings. She’d tried boosting posts and burned through $400 in a month for three lukewarm inquiries.

What the VA did

We paired her with a real-estate-trained virtual assistant who took over weekly listing tours, branded story templates, geo-tagged posts, and neighborhood market updates. We layered in a $300/month Meta Ads spend targeted to her five-mile radius, with lead forms feeding straight into her CRM.

Outcome

In 90 days she went from three cold inquiries to 22 qualified buyer leads. Two transactions closed and one buyer’s-agent referral covered her VA plus ad spend for the entire year.

The takeaway

Social media for real estate is not about volume – it is about consistency, local relevance, and turning attention into a tracked lead in your CRM. That is what a trained VA does in their sleep.