Lead Generation Mastery

Situation

A new agent (year two in business) had a $1,500/month Zillow Premier budget but no system to work the leads. About 80% were going cold within a week of being received.

What the VA did

We deployed a lead-gen VA who ran a 7-touch sequence on every new Zillow lead (call, SMS, email, tagged retargeting) and added a parallel FSBO and expired-listing outreach pulled from the MLS daily. Outbound calls went through GHL with logged outcomes so the agent could see exactly what was working.

Outcome

Lead-to-appointment rate moved from 4% to 18% over 90 days. The agent closed five transactions she would otherwise have lost. She kept Zillow but now relies more on the FSBO channel her VA built from scratch.

The takeaway

Paid leads are not bad – unworked paid leads are. A trained VA is the cheapest follow-up engine you can put behind your ad spend.